The "democratization" of media has hit a tipping point, and we're seeing the consequences of an Internet where everyone is a public-facing brand and content creator. In some ways, this has dethroned the traditional gatekeepers, as prophesied. But it continues to muddy the waters between what is real, what's fake, and what's advertising. The Web began as an open network where all websites were created equal. We now see the dominance of corporate platforms like Facebook and YouTube -- walled gardens where tech companies control the money and influence of content creators via algorithms. And while these platforms allow unprecedented numbers of people to participate, the laws around privacy and advertising are shaky at best, and unenforceable at these massive scales. How can we build a better social Web in a world where our attention is trapped inside corporate, monopolistic apps?